News + Thoughts

Data is a wonderful thing. It has long played a role in how companies make business decisions because it's concrete information that answers specific questions. How much revenue did we generate in 2016? What were our top selling products? Who were our repeat customers? 

Hi, I’m Sean Fedorko. Some of you know me as the cofounder of Radius CoWork, some of you don’t know me at all, but I doubt any of you were expecting a Werkbot Blog from me. I want to tell you about where Werkbot is going and why I am joining the company on that journey.  

If your company has a marketing department, chances are you’re doing some type of inbound or target marketing. Your goal is to attract and convert new customers from specific industries that you provide products and services to. In order to accomplish this you create marketing campaigns using messaging that resonates with your target audience. 

In one year, Smartphone users around the globe will send 8.3 trillion text messages - nearly 23 billion messages per day - almost 16 million messages per minute. But out of all those messages, how many contain words that hold any meaning for the recipient? How many are messages that let someone know they matter?