News + Thoughts
We mostly write at night... mostly.
The Power of a Good (Or Bad) Review
Friday Jun 22nd, 2018
People buy based on trust, and people trust one another more than the person trying to sell them something, so let your satisfied clients speak for you.
Intern Analysis: How Google’s GDPR Privacy Update Will Affect Your Website
Wednesday Jun 6th, 2018
Werkbot's summer intern breaks down what you should know about GDPR and how this affects your investment in Google's marketing tools.
How Long Does It take for SEO to Start Working?
Monday May 21st, 2018
Your website doesn’t start appearing higher in Search Engine Results Pages (SERPs) because someone turned on “The SEO." It ranks higher because we consistently and methodically add and optimize content each month, even as the rules of the game change.
The Basic Anatomy of Search-Optimized Content
Monday May 7th, 2018
High-quality content is the core of SEO, but it’s also important that businesses engaging in AdWords and Pay-Per-Click Campaigns optimize each element on the on their page.
The Ins and Outs of Pay-Per-Click (PPC) Campaigns
Wednesday Apr 11th, 2018
So you think you want to use Pay-Per-Click to generate leads and sell products...