Blog

Current marketing trends

Thursday Apr 22nd, 2021

Although last year was one we’d rather forget, this year we are expecting an uptick for most businesses. Many of our new leads and current client requests have similar fundamentals.

Manufacturing Marketing and ROI

Wednesday Mar 31st, 2021

Digital marketing for manufacturers hasn't changed a ton over the past few years, but it's possible that you are neglecting some of the important aspects that can help you increase your bottom line. Has the phone started ringing less than it used to? Are the forms on your website not getting filled out as regularly as you’d like? Are the quality of the leads you’re getting not up to par?

How D&D helps us communicate better with clients

Monday Feb 15th, 2021

In D&D using “common,” you are able to communicate many scenarios between the different races of characters. At Werkbot, we use this type of language to translate the increticies of development, and code base, or project management to that of a person unfamiliar with that world.

Developing Your Marketing Stack

Friday Nov 20th, 2020

Marketing is essential for building your brand, but it can take a lot of time. How do you effectively grow your business while also operating it? Brian Amick, creative director at Werkbot Studios, believes that using a “marketing stack” can help you visualize marketing strategy, better understand tools, and pick the best tools to help you fill your pipeline.

Invest In Marketing During a Down Economy To Thrive

Tuesday Sep 29th, 2020

To help you choose the right strategy for your business or organization, Werkbot explores the current economic landscape of the United States, how businesses have survived previous recessions, and why cutting costs on marketing could ultimately do more harm than good.

Content Strategy: Leveraging Content for Growth

Friday Feb 28th, 2020

If you’re curious about content strategy, why it’s essential to your brand, and where you can turn if you need a helping hand, then this piece is worth a read.

Original Photography Outshines Stock Photos

Saturday Feb 1st, 2020

Stock photography can be the white rice of website design. Yes, it fills the void and is often inexpensive, but it severely lacks in flavor.

Why Your Marketing Strategy Should Include Email Newsletters

Wednesday Jan 15th, 2020

Find out why digital newsletters are such a smart choice by learning about the prevalence of email, the measurability of this medium, and why it’s critical in a mobile-first world.

Werkbot, A Decade in Downtown Erie

Tuesday Dec 3rd, 2019

In 2019, Werkbot packed its humble office in Frontier, a place we had called home for our first five years, and transplanted ourselves in the historic Renaissance Centre in the heart of downtown Erie, PA. Learn more about our journey.

The Fundamentals of Google Ads: What it is, How it’s Used, Who Should Use It

Tuesday Oct 29th, 2019

We’re not here to pitch you on Google Ads, but rather to explain what it is. Google Ads is a paid advertising platform.

Gmail Confidential Mode Now Operable for G Suite

Monday Oct 28th, 2019

After launching a beta version of the Confidential Mode for G Suite earlier this year, Google recently announced its official release.

Is Data Killing Creativity?

Thursday Oct 17th, 2019

To get a better idea of how marketers should use data, we’re digging into the dos and don’ts of data-centric strategies, why they’re so valuable, and how you can use them to strengthen your creative campaigns.

Why You Should Invest in Your Digital Marketing Strategy

Saturday Oct 5th, 2019

Laure was one of Werkbot’s 2019 summer interns! Originally from Lille, France, she attended Gannon University through the exchange program. Profitez du blog!

Website Accessibility Lawsuits Are Skyrocketing.

Wednesday Sep 4th, 2019

Between 2017 and 2018, the Federal Court experienced a 177% increase in accessibility-related lawsuits. To help you determine if your site is at risk of litigation, we’re reviewing what ADA compliance is, where organizations go wrong, and how these errors can be avoided.

How to Write a Career Page to Find Talent

How to Craft a Talent-Attracting Careers Page

Wednesday Aug 14th, 2019

Nearly one in three senior leaders cite finding talent as their most significant managerial challenge. For that reason, we thought it helpful to break down the components of a talent-attracting careers page.

Match Your Marketing with the Stage of Your Business

Tuesday May 21st, 2019

Digital marketing has to grow and adapt with your business. It’s a business reality that both startups and established companies need to keep in mind.

The Problem with Wearing Too Many Hats

Friday Apr 5th, 2019

Put a feather in your cap by partnering with an agency that can align with your organization's goals. Learn about Interactive Hat.

Q & A Laura Bell: Ringing in Fresh Look at Creative

Wednesday Mar 13th, 2019

From setting up photography labs in Scotland to raising chickens at her homestead farm, Laura Bell has accumulated a multitude of skills and experiences that led her directly into Werkbot.

How to Build a Brand People Trust

Tuesday Feb 19th, 2019

Effective marketing doesn't rely on celebrities or coupons. To impact people's decisions, you need to demonstrate that you are worthy of their trust.

In-House Marketing with A Little Help From Your Friends

Wednesday Feb 13th, 2019

Want to run your marketing in-house but don't have a full staff of lifetime experts? Hire a digital marketing agency as your dedicated consultancy to fill in the gaps and make up the backlog.

How Net Neutrality Affects Your Business’s Digital Presence

Friday Nov 23rd, 2018

Whether you’re a business owner or consumer, the end of Net Neutrality affects us all. So before we feel the pain, let's get out ahead of this thing and talk about marketing tactics.

Chase Two Rabbits, You Lose Them Both, So Find Your Focus

Sunday Oct 7th, 2018

In digital marketing, you can either be a local generalist or a national specialist. At Werkbot, we specialize in manufacturing, finance, healthcare, and eCommerce.

Q&A with Co-Founder & Creative Partner, Brian Amick

Saturday Sep 15th, 2018

Lead designer and veteran brand manager Brian Amick sits down to talk about designing great brands and designing a great business.

Successful Projects Start with a Scrupulous Proposal

Friday Aug 24th, 2018

We hear it all time, “Can you get this proposal to us by tomorrow?” Yes, we could. But trust us, you don’t want an expedited proposal. In fact, if you’re pricing out a project with multiple agencies, be weary of the bid that comes back the same day.

Latest Post

Google Page Experience

Current marketing trends

Manufacturing Marketing and ROI

How D&D helps us communicate better with clients

Developing Your Marketing Stack

Invest In Marketing During a Down Economy To Thrive

Content Strategy: Leveraging Content for Growth

Original Photography Outshines Stock Photos

Why Your Marketing Strategy Should Include Email Newsletters

Werkbot, A Decade in Downtown Erie

The Fundamentals of Google Ads: What it is, How it’s Used, Who Should Use It

Gmail Confidential Mode Now Operable for G Suite

Is Data Killing Creativity?

Why You Should Invest in Your Digital Marketing Strategy

Website Accessibility Lawsuits Are Skyrocketing.

How to Craft a Talent-Attracting Careers Page

Match Your Marketing with the Stage of Your Business

The Problem with Wearing Too Many Hats

Q & A Laura Bell: Ringing in Fresh Look at Creative

How to Build a Brand People Trust

In-House Marketing with A Little Help From Your Friends

How Net Neutrality Affects Your Business’s Digital Presence

Chase Two Rabbits, You Lose Them Both, So Find Your Focus

Q&A with Co-Founder & Creative Partner, Brian Amick

Successful Projects Start with a Scrupulous Proposal