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Find Your Focus v2
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Chase Two Rabbits, You Lose Them Both, So Find Your Focus

Sunday Oct 7th, 2018

In digital marketing, you can either be a local generalist or a national specialist. At Werkbot, we specialize in manufacturing, finance, healthcare, and eCommerce.

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Q&A with Co-Founder & Creative Partner, Brian Amick

Saturday Sep 15th, 2018

Lead designer and veteran brand manager Brian Amick sits down to talk about designing great brands and designing a great business. 

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Successful Projects Start with a Scrupulous Proposal

Friday Aug 24th, 2018

We hear it all time, “Can you get this proposal to us by tomorrow?” Yes, we could. But trust us, you don’t want an expedited proposal. In fact, if you’re pricing out a project with multiple agencies, be weary of the bid that comes back the same day.

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Let's Talk Popups and Chat Boxes

Friday Jul 20th, 2018

Few digital marketing tools irritate customers quite like an intrusive popup. It’s the online equivalent to interrupting a conversation and then not leaving the room after you’ve annoyed everyone in it.

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The Power of a Good (Or Bad) Review

Friday Jun 22nd, 2018

What is it that really makes the sale of a product or service online? Is it quality? Hard to know from a browser. What about affordability? Eh, prices are good all over. Maybe availability?

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Intern Analysis

Wednesday Jun 6th, 2018

On May 25th, Google updated heir privacy policy in order to comply with the European Union’s new data privacy rule.

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How Long Does It take for SEO to Start Working?

Monday May 21st, 2018

We get this question all the time: how long does it take for SEO to start working? And yea, it’s a fair question to ask, since just about everyone wants to know how long it’s going to be before they reap a return on any investment.

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The Basic Anatomy of Search-Optimized Content

Monday May 7th, 2018

Filling a website with high-quality content seems like it would be a cinch, at least until you try putting pen to paper (or fingers to keys?) and realize that the task is a much taller order than you initially anticipated. 

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The Ins and Outs of Pay-Per-Click (PPC) Campaigns

Wednesday Apr 11th, 2018

So you think you want to use Pay-Per-Click to generate leads and sell products...

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All Words are KeyWords

The Fundamentals of Good SEO Content

Tuesday Jan 9th, 2018

Why do some sites show up on the first page of Google when others seem to be banished to the second page and the great beyond?

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