Monday Jun 28th, 2021
When it comes to search ranking, not every marketing initiative is meant to position businesses at the top of national search results. Sometimes it’s about competing on a local level.
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Wednesday May 26th, 2021
Google’s algorithms are an extensive system used to retrieve data from its index and deliver the most relevant results for a query. Over the years, Google has made thousands of updates to its algorithms, most small, but also some notable changes once or so per year.
Thursday Apr 22nd, 2021
Although last year was one we’d rather forget, this year we are expecting an uptick for most businesses. Many of our new leads and current client requests have similar fundamentals.
Wednesday Mar 31st, 2021
Digital marketing for manufacturers hasn't changed a ton over the past few years, but it's possible that you are neglecting some of the important aspects that can help you increase your bottom line. Has the phone started ringing less than it used to? Are the forms on your website not getting filled out as regularly as you’d like? Are the quality of the leads you’re getting not up to par?
Monday Feb 15th, 2021
In D&D using “common,” you are able to communicate many scenarios between the different races of characters. At Werkbot, we use this type of language to translate the increticies of development, and code base, or project management to that of a person unfamiliar with that world.
Friday Nov 20th, 2020
Marketing is essential for building your brand, but it can take a lot of time. How do you effectively grow your business while also operating it? Brian Amick, creative director at Werkbot Studios, believes that using a “marketing stack” can help you visualize marketing strategy, better understand tools, and pick the best tools to help you fill your pipeline.
Tuesday Sep 29th, 2020
To help you choose the right strategy for your business or organization, Werkbot explores the current economic landscape of the United States, how businesses have survived previous recessions, and why cutting costs on marketing could ultimately do more harm than good.
Friday Feb 28th, 2020
If you’re curious about content strategy, why it’s essential to your brand, and where you can turn if you need a helping hand, then this piece is worth a read.
Saturday Feb 1st, 2020
Stock photography can be the white rice of website design. Yes, it fills the void and is often inexpensive, but it severely lacks in flavor.
Wednesday Jan 15th, 2020
Find out why digital newsletters are such a smart choice by learning about the prevalence of email, the measurability of this medium, and why it’s critical in a mobile-first world.
Tuesday Dec 3rd, 2019
In 2019, Werkbot packed its humble office in Frontier, a place we had called home for our first five years, and transplanted ourselves in the historic Renaissance Centre in the heart of downtown Erie, PA. Learn more about our journey.
Tuesday Oct 29th, 2019
We’re not here to pitch you on Google Ads, but rather to explain what it is. Google Ads is a paid advertising platform.
Monday Oct 28th, 2019
After launching a beta version of the Confidential Mode for G Suite earlier this year, Google recently announced its official release.
Thursday Oct 17th, 2019
To get a better idea of how marketers should use data, we’re digging into the dos and don’ts of data-centric strategies, why they’re so valuable, and how you can use them to strengthen your creative campaigns.
Saturday Oct 5th, 2019
Laure was one of Werkbot’s 2019 summer interns! Originally from Lille, France, she attended Gannon University through the exchange program. Profitez du blog!
Wednesday Sep 4th, 2019
Between 2017 and 2018, the Federal Court experienced a 177% increase in accessibility-related lawsuits. To help you determine if your site is at risk of litigation, we’re reviewing what ADA compliance is, where organizations go wrong, and how these errors can be avoided.
Wednesday Aug 14th, 2019
Nearly one in three senior leaders cite finding talent as their most significant managerial challenge. For that reason, we thought it helpful to break down the components of a talent-attracting careers page.
Tuesday May 21st, 2019
Digital marketing has to grow and adapt with your business. It’s a business reality that both startups and established companies need to keep in mind.
Friday Apr 5th, 2019
Put a feather in your cap by partnering with an agency that can align with your organization's goals. Learn about Interactive Hat.
Wednesday Mar 13th, 2019
From setting up photography labs in Scotland to raising chickens at her homestead farm, Laura Bell has accumulated a multitude of skills and experiences that led her directly into Werkbot.
Tuesday Feb 19th, 2019
Effective marketing doesn't rely on celebrities or coupons. To impact people's decisions, you need to demonstrate that you are worthy of their trust.
Wednesday Feb 13th, 2019
Want to run your marketing in-house but don't have a full staff of lifetime experts? Hire a digital marketing agency as your dedicated consultancy to fill in the gaps and make up the backlog.
Friday Nov 23rd, 2018
Whether you’re a business owner or consumer, the end of Net Neutrality affects us all. So before we feel the pain, let's get out ahead of this thing and talk about marketing tactics.
Sunday Oct 7th, 2018
In digital marketing, you can either be a local generalist or a national specialist. At Werkbot, we specialize in manufacturing, finance, healthcare, and eCommerce.
Saturday Sep 15th, 2018
Lead designer and veteran brand manager Brian Amick sits down to talk about designing great brands and designing a great business.
