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News + Thoughts

We mostly write at night... mostly.

Let's Talk Popups and Chat Boxes

Friday Jul 20th, 2018

If one idea unifies mankind, it's that we all hate pop-ups. But we shouldn't have to. There are many different overlay tools, and while many are obnoxious, others are consistently effective at improving our online experience (and SEO).

The Power of a Good (Or Bad) Review

Friday Jun 22nd, 2018

People buy based on trust, and people trust one another more than the person trying to sell them something, so let your satisfied clients speak for you. 

Intern Analysis: How Google’s GDPR Privacy Update Will Affect Your Website

Sydney Pascarella

Wednesday Jun 6th, 2018

Werkbot's summer intern breaks down what you should know about GDPR and how this affects your investment in Google's marketing tools. 

How Long Does It take for SEO to Start Working?

Monday May 21st, 2018

Your website doesn’t start appearing higher in Search Engine Results Pages (SERPs) because someone turned on “The SEO." It ranks higher because we consistently and methodically add and optimize content each month, even as the rules of the game change.

The Basic Anatomy of Search-Optimized Content

Monday May 7th, 2018

High-quality content is the core of SEO, but it’s also important that businesses engaging in AdWords and Pay-Per-Click Campaigns optimize each element on the on their page.

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