Whether big or small, the unique story behind the brand is a critical component of a business. Many forget human ingenuity is at the heart of decision-making. What first lit your spark? Make sure it's never lost.
“First we understand what makes your brand unique, then we learn who are the ideal target customers, and why they feel comfortable buying from you.”
If you start with a balanced view of what makes you unique and mix it with what your customers trust most, then your business will grow authentically. It's a way to future proof who you are, while always allowing adjustments to the way you market.
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