Success Stories
Blind Tiger
A comprehensive digital strategy for Blind Tiger
Blind Tiger is an innovative brand that offers spirit-free beverages, catering to a niche yet growing market of consumers seeking non-alcoholic alternatives. With a commitment to quality and taste, Blind Tiger aims to redefine the spirit-free beverage experience, ensuring that every sip is memorable.
The Challenge
Launching in 2021, Blind Tiger was a fresh brand with a unique offering. The challenge was to establish a robust online presence from scratch, ensuring that the brand could effectively reach its target audience and drive sales. The digital landscape is competitive, and for a new brand, making a mark can be daunting.
The Solution
Werkbot, leveraging its expertise and partnership with Shopify, crafted a comprehensive digital strategy for Blind Tiger:
- Shopify Ecommerce Web Design: As Shopify Partners, we chose this platform for its reliability and scalability. We designed a user-centric e-commerce website that not only showcased Blind Tiger’s products but also provided a seamless shopping experience for users.
- Strategic SEO: To ensure that Blind Tiger was easily discoverable online, we implemented a robust SEO strategy. This ensured that the brand ranked high on search engines, driving organic traffic to the site.
- Content Development: Recognizing the power of compelling content, we curated pieces that resonated with the target audience. This not only informed potential customers about Blind Tiger’s offerings but also established the brand as a leader in the spirit-free beverage domain.
Results and Impact
The digital initiatives undertaken by Werkbot had a profound impact on Blind Tiger’s online journey:
- Increased Sales: The Shopify-powered e-commerce website played a pivotal role in driving online sales. Additionally, distributors reported a surge in demand, attributing it to the brand’s enhanced online presence.
- Enhanced Social Performance: While the focus was primarily on e-commerce and content, the ripple effect was seen on social media. Blind Tiger witnessed increased engagement and interactions on various platforms.
- Reaching New Markets: The digital strategies employed ensured that Blind Tiger could penetrate new markets, expanding its reach and customer base.