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Transforming Metal Into Solutions

McShane Welding

McShane Case Study Screens

About McShane

McShane Welding is a leader in heavy steel fabrication and the manufacturing of high quality metal boxes for large and small customers. McShane’s mission is to create long-term relationships as a convenient, single point-of-contact to save you time and energy as we build the best products possible.

The Challenge

McShane Welding wanted to improve its online presence, revamp their website design for better visitor conversions, and begin optimizing current online ad investments. Werkbot helped McShane achieve new growth goals by redesigning their website providing a user-friendly design, created a new e-commerce platform to increase online sales, and helped with digital ad placement. An additional challenge came to light as the 2020 pandemic hit and all marketing efforts were focused solely on digital so additional strategy was required to help McShane pivot.

Services we provide

  • Ongoing Digital Strategy
  • Mobile-friendly website design & development
  • Organic Search Engine Optimization
  • E-commerce platform
  • Digital ad creation
  • Social media support
  • Copywriting
  • Photography
  • Videography
McShane Site 1
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