Success Stories
McShane Welding
Crafted a comprehensive strategy for McShane Welding
McShane Welding is a leading provider of welding and metal fabrication services. With a reputation for quality and precision, McShane Welding offers a wide range of products and solutions to meet the diverse needs of various industries.
The Challenge
McShane Welding recognized the importance of marketing but faced challenges in devising a strategy that would effectively drive growth. The need for a more targeted and cohesive approach was evident, and the company sought a solution that would not only enhance its online presence but also align with its growth objectives.
The Solution
Werkbot, with its expertise in digital marketing and e-commerce, crafted a comprehensive strategy for McShane Welding:
- Modern E-commerce Web Design: We designed a clean and modern e-commerce website that provided an intuitive shopping experience. The design was tailored to showcase McShane Welding’s products and services, ensuring easy navigation and conversion.
- SEO Page Optimization: Recognizing the importance of online visibility, we implemented strategic SEO page optimization. This ensured that McShane Welding ranked high on search engines, attracting organic traffic and potential customers.
- Better Tracking of How Marketing Was Performing: We implemented advanced tracking tools to monitor and analyze the performance of various marketing initiatives. This data-driven approach allowed for continuous refinement and alignment with the company’s goals.
- Newsletter Creation: We created engaging newsletters to keep customers informed and engaged. This not only fostered customer loyalty but also provided a platform for promoting new products and offers.
- Paid Search Mainly Through Google Ads: To further amplify McShane Welding’s reach, we employed paid search campaigns, primarily through Google Ads. This targeted approach ensured visibility to a relevant audience, leading to higher conversions.
Results and Impact
- Increased Sales: The e-commerce website, coupled with strategic online marketing, resulted in increased sales for McShane Welding.
- Brand Reach Through the E-commerce Website: The cohesive online presence, including SEO optimization and paid search, expanded McShane Welding’s brand reach, positioning the company prominently in the market.