Agency Roles and Responsibilities
Client Services
Account Director
Primary Responsibilities:
- Serve as the primary point of contact for high-level client relationships, ensuring satisfaction and strategic alignment with client goals.
- Lead and mentor account managers to ensure effective communication, project delivery, and client retention.
- Develop strategies for client growth, upselling additional services, and managing long-term relationships to increase revenue.
Skills/Qualifications:
- Strong client management and leadership abilities.
- Strategic thinking with a focus on business development and customer satisfaction.
- Excellent communication and negotiation skills.
Collaboration: Works closely with account managers, project managers, and creative teams to manage client projects.
Tools/Software: CRM software (e.g., HubSpot), project management tools (e.g., Asana, Trello).
Account Manager
Primary Responsibilities:
- Act as the main day-to-day point of contact for clients, managing project timelines, deliverables, and communication.
- Oversee the execution of projects, ensuring they meet client expectations, deadlines, and budgets.
- Work with internal teams (creative, development, SEO) to ensure the client’s objectives are met.
Skills/Qualifications:
- Strong organizational and multitasking abilities.
- Excellent communication skills to manage client relationships and internal team coordination.
- Knowledge of digital marketing strategies and tactics.
Collaboration: Collaborates with account directors, project managers, creative, and technical teams.
Tools/Software: CRM systems (e.g., HubSpot), project management software (e.g., Teamwork).
Account Strategist
Primary Responsibilities:
- Develop and implement strategic plans for clients, ensuring that marketing campaigns align with business objectives and deliver measurable results.
- Analyze data and campaign performance to optimize strategies and make data-driven recommendations.
- Stay up-to-date with industry trends to proactively offer clients innovative solutions and recommendations.
Skills/Qualifications:
- Strong analytical and strategic thinking skills.
- Proficiency in digital marketing channels (SEO, PPC, social media, content marketing).
- Ability to interpret data and present insights to clients clearly and persuasively.
Collaboration: Works closely with account managers, SEO specialists, and creative teams to execute marketing strategies.
Tools/Software: Analytics tools (e.g., Google Analytics), CRM systems, marketing automation platforms (e.g., HubSpot).
Creative Services
Creative Director
Primary Responsibilities:
- Lead the creative team to develop innovative, visually compelling design concepts across all digital and print platforms.
- Establish and oversee the creative vision for client projects, ensuring brand consistency and alignment with client goals.
- Collaborate closely with other departments (development, marketing, and account teams) to ensure that creative solutions are practical and meet technical and strategic requirements.
Skills/Qualifications:
- Strong leadership skills, with experience managing designers and creative teams.
- Expertise in visual design, branding, and UX/UI principles.
- Proficiency with design tools like Adobe Creative Suite, Figma, or Sketch.
Collaboration: Works closely with account teams, web developers, and clients to ensure cohesive project execution.
Tools/Software: Adobe Creative Suite, Figma
Designer
Primary Responsibilities:
- Create visually engaging designs for websites, branding materials, social media, and other digital/print assets that align with client goals and brand guidelines.
- Translate client objectives and creative briefs into compelling visuals, with a focus on user experience, brand consistency, and innovative design solutions.
- Collaborate with web developers, content creators, and account managers to ensure designs are feasible, on-brand, and meet project requirements.
Skills/Qualifications:
- Proficiency in design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, or Sketch.
- Strong understanding of visual design principles, including typography, color theory, and composition.
- Attention to detail and the ability to manage multiple design projects simultaneously.
Collaboration: Works closely with creative directors, developers, and account managers to deliver cohesive and functional design solutions.
Tools/Software: Adobe Creative Suite, Figma, Sketch, InVision.
Technical & Development Services
Developer
Primary Responsibilities:
- Build, test, and maintain websites and web applications, ensuring a seamless user experience, high performance, and accessibility.
- Write clean, efficient, and scalable code using HTML, CSS, JavaScript, and various backend technologies (depending on the project requirements).
- Collaborate with designers to translate design mockups into functional and responsive websites, ensuring the technical feasibility of UI/UX designs.
- Troubleshoot, debug, and optimize websites for performance and cross-browser compatibility.
- Stay up-to-date with industry trends, new technologies, and best practices to continuously improve development processes and deliver high-quality solutions.
Skills/Qualifications:
- Proficiency in front-end technologies (HTML, CSS, JavaScript) and experience with back-end frameworks (PHP, Node.js, Python, etc.) as needed.
- Experience with CMS platforms (WordPress, Shopify) and version control systems like Git.
- Strong problem-solving skills and attention to detail, with the ability to deliver projects on time and within scope.
Collaboration: Works closely with designers, project managers, and account strategists to ensure website functionality meets client goals and technical requirements.
Tools/Software: Visual Studio Code, Git, WordPress, Shopify, and other relevant development environments and frameworks.
Office & Operations
Project Manager
Primary Responsibilities:
- Plan, oversee, and manage projects from start to finish, ensuring that they are delivered on time and within budget.
- Create detailed project timelines, allocate resources, and track progress while keeping stakeholders informed.
- Identify and resolve any issues that arise during the project lifecycle.
Skills/Qualifications:
- Strong organizational and time-management skills.
- Ability to manage multiple projects simultaneously and prioritize effectively.
- Familiarity with project management methodologies such as Agile or Waterfall.
Collaboration: Works with account managers, creative and development teams to ensure seamless project execution.
Tools/Software: Project management tools (e.g., Asana, Trello), time-tracking tools (e.g., Harvest).