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Friday Apr 5th, 2019

The Problem with Wearing Too Many Hats

Business owners and marketing executives have an incredible ability to multitask; they’re constantly pitching, posting on social media, typing up press releases, and optimizing Google ads. While balancing all this is impressive in the short term, it’s neither sustainable nor scalable for growth.

Are you working 14 hours days? Let someone else update your website.

Wasting your waking hours earning your Google Ads certificate? We have a team of SEM experts.

Still fumbling around with Adobe? All of our designers have a decade of experience at a minimum.

Not only is wearing too many hats a fashion faux pas, but it’s a surefire way to burn yourself out. Remember, a business’s strength is its exceptional products and services, not its expertise at managing a social media campaign. To position yourself for healthy, organic growth, focus on managing your business strategy and let Werkbot execute the many specialized marketing tasks.

A Clearer Headspace

While you might feel like multitasking is saving you time, studies have shown that your actual productivity can plummet by nearly 40% when you split your attention. The truth is, you can’t multitask, you can only switch tasks—and task switching is expensive.

The Stress of Wearing Too Many Hats

Whether you’re the owner or the marketing manager, you should try to follow the Pareto Principle, otherwise known as the 80/20 rule. This rule of thumb suggests that 20% of your work will account for 80% of your results. What does this mean in the context of wearing too many hats? It means you should focus on the 20% of your job that makes you more money, makes you happier, and makes you more successful.

Yes, that 80% still needs to be completed, but that’s where we come in. With exceptional customer service, at-a-glance reporting, and a complete team, we amplify your digital presence while minimizing the time you need to spend on marketing initiatives. Quite simply: Werkbot is here to simplify your life.

Heck, just by using a computer for work, you’re already battling with distractions every 10.5 minutes. Why add the Sisyphean task of managing your digital marketing as well?

Offloading these must-dos is part of your own growth, too. Highly successful people—especially those in leadership roles—attribute a significant portion of their success to their ability to focus on one specialized task and delegate the others. While assigning tasks sounds simple, it’s easier said than done.

Arguably, one of the most challenging transitions for leaders is shifting from doing to leading. Look, you don’t have to leave your cuffs buttoned, but if you’re serious about growing your business, you shouldn’t be rolling up your sleeves to execute on digital marketing initiatives. Jesse Sostrin is an author we like. He’s a Harvard Business Review contributor and wrote The Manager’s Dilemma, Beyond the Job Description, and Re-Making Communication at Work. He put it this way:

[Becoming a successful leader] requires you to embrace an unavoidable leadership paradox: You need to be more essential and less involved. When you justify your hold on work, you’re confusing being involved with being essential. But the two are not the same — just as being busy and being productive are not necessarily equal.

There is a reason we’re emphasizing the need to offload tasks: We’re passionate about helping organizations grow. However, in order to act on that passion, we need to educate executives on the fact that healthy growth doesn’t come from micromanaging digital marketing initiatives, it comes from focusing on that essential 20%.

If you’re unsure of where to begin, we’re here to tailor a strategy that fits your organization. From spearheading social campaigns to crafting immersive branded content, think of Werkbot as your digital haberdasher. Save time. Eliminate headaches. Make money.

Tailored to You

To empower businesses and organizations to grow, Werkbot offers a package of services we call “Interactive Hat,” or IH. IH includes a multitude of services that we tailor to your exact needs. By and large, clients use IH for:

  • Content Creation
  • Content Strategy
  • eCommerce Management
  • Google Ads Management
  • Graphic Design
  • Lead Generation
  • Marketing Consulting
  • Website Administration
  • Social Media Management
  • Search Engine Optimization

If your business or organization is unsure of the next step, we’re here to walk you through it. Our IH packages are designed to promote organic growth through six, 12, and 24-month programs.

The Power of a TeamThis is what it looks like to wear just one hat compressor

In most cases, hiring an employee to wear all those hats is just as bad as trying to wear them yourself. No one person is an expert at all the skills necessary to create and manage marketing campaigns. However, when you bring in Werkbot's team, you’re opening your organization up to a suite of services only a seasoned creative agency can deliver.

Our focus and industry knowledge allow us to stay ahead of the digital-marketing curve so you don’t have to. By following industry best practices from conception to fulfillment, we're able to frame each algorithmic change as another opportunity to grow your business. Through a multi-pronged approach, we’ll create actionable creative strategies that foster long-term growth.

Hats Off…

Put a feather in your cap by partnering with Werkbot. We align with businesses, nonprofits, and public agencies to help them thrive in the ever-changing digital landscape. If you’re wearing too many hats, contact Werkbot to learn more about IH.