As a skilled writer and communicator with more than 12 years of experience in the marketing communications industry, Katie helps tell your brand's story. She ensures that your marketing strategies are aligned with your business objectives and that you're reaching your target audience with the right message in the online channels where they spend the most time.
“Marketing without a plan is self-defeating - it's the chaos that happens before the tactics tank."
Katie is happiest when she's able to create and implement goals-driven digital marketing plans that enable a client to be more successful. She specializes in digital marketing activities that boost brand awareness, increase leads and create engagement with customers, including social media marketing, influencer marketing and online advertising. In addition to her role at Werkbot, Katie is an adjunct professor in the Advertising Communication department of Gannon University's School of Communication & the Arts, where she teaches Emerging Media Advertising.
- Content strategy and creation
- Digital marketing strategies
- Influencer marketing
- Facebook advertising
- Social media management
- Email marketing
- Heavy sighing