Becoming an industry leader
Flexcut Carving Tools
Built a stronger e-commerce engine and brand presence to drive sustained growth
Flexcut is a leading manufacturer of wood carving tools in the United States. They needed a modern platform that could support direct sales, strengthen their brand, and drive consistent growth across digital and physical channels.
Website Design & Development
We built a high-performing ecommerce experience that supports both direct customers and dealer relationships.
- E-commerce website design and development
- Dealer portal with account access and pricing
- Product page and category optimization
- Mobile performance and speed improvements
Marketing & Social
We created a system to drive traffic, grow awareness, and convert interest into sales.
- Search engine optimization strategy and execution
- Google Ads campaign management
- Social media management across Instagram, TikTok, and Facebook
- Influencer partnerships within the carving community
- Content planning and campaign support
Sales and Branding Support
We aligned the brand across print and digital to support both retail and wholesale sales.
- Product catalog design and layout
- Sell sheets and dealer materials
- Product packaging design
- Tradeshow displays and booth materials
- Newsletters and customer journey
- Product photography
- Brand consistency across all touchpoints
Client Results & Impact
Flexcut now has a platform that supports long term growth. Customers can find products more easily, dealers have better tools to sell, and the brand is consistent across every channel. This creates a stronger sales pipeline and a better experience for both audiences
The digital transformation brought about by Werkbot had a profound impact on Flexcut Tools’ online presence:
- Increased Sales: There was a noticeable uptick in online sales, and distributors also reported a surge in orders. The revamped website played a pivotal role in this, offering users a seamless shopping experience.
- Enhanced Social Performance: The strategic social media campaigns led to increased engagement rates, with more users interacting with the brand on various platforms.
- Reaching New Markets: With the enhanced online presence, Flexcut Tools was able to tap into new markets, expanding their customer base.
We love how our site is designed and organized as well as how it's focused on our customers. Reaching our target demographic hasn’t always been easy, and Werkbot help us reach and communicate with them through the website, social media, and email.
- Katie Henderson, Marketing Manager
Does this sound like a similar story to your brand?
If you are trying to improve your website, marketing, and sales tools, we can help you build a system that works together.