Wednesday Mar 15th, 2017
If your company has a marketing department, chances are you’re doing some type of inbound or target marketing. Your goal is to attract and convert new customers from specific industries that you provide products and services to. In order to accomplish this you create marketing campaigns using messaging that resonates with your target audience. You try to engage and connect with them in the channels they most prefer in an effort to move them into your sales funnel.
Wednesday Mar 16th, 2016
In one year, Smartphone users around the globe will send 8.3 trillion text messages - nearly 23 billion messages per day - almost 16 million messages per minute. But out of all those messages, how many contain words that hold any meaning for the recipient? How many are messages that let someone know they matter?
Wednesday Feb 24th, 2016
It’s not an easy undertaking to plan, design, create and implement a website or mobile application. There are a vast number of components that need to work together cohesively, and clear communication is necessary every step of the way. Knowing what is needed to make a web project successful will help prevent things like missed deadlines, wasted time, and unexpected costs. Here are five ways you can ensure your web project is completed efficiently and to the level of quality your team expects.
Friday Jan 15th, 2016
Content marketing is one of the most time consuming, difficult marketing initiatives you can undertake, but it’s also one of the most rewarding for your business. It takes a great deal of commitment and effort to plan, develop, distribute and promote content, but the returns can be exponential, including increased website visitors, new leads and higher sales.
Monday Sep 21st, 2015
Bow down to content’s place in your marketing activities. Why? Because it’s the nucleus of every marketing-based keystroke you make. Your website’s design, its architecture, and features are influenced by content.