Success Stories
Bartlett Signs
Business Overview
For more than 25 years, Bartlett Signs has provided high-quality custom signage throughout the Erie region. Known for dependable service, attention to detail, and lasting results, their work can be seen across storefronts, commercial buildings, and large-scale installations throughout the community.
While their reputation offline remains strong, their website, originally built nearly a decade ago, no longer reflects the company’s current capabilities or competitive position in today’s digital landscape.
The Challenge
Bartlett Signs faced several key challenges. The existing website featured an outdated design and limited mobile optimization, making it difficult to deliver a modern user experience. The site lacked clear calls to action, reducing opportunities for customer engagement. Search engine visibility, particularly in local search results, was underperforming. Additionally, users did not have an easy way to browse examples of recent projects, limiting the site’s effectiveness as a visual portfolio.
As more customers rely on online research when selecting service providers, the website needed to better represent the professionalism and quality seen in Bartlett’s completed work.
The Solution
Werkbot implemented a focused strategy to modernize Bartlett Signs’ digital presence:
Modern Website Redesign:
We developed updated homepage and subpage designs with a clean, professional layout that reflects the company’s brand and expertise. Fully mobile-responsive templates ensure a seamless experience across devices.
Custom Portfolio Development:
A dedicated gallery section was created to showcase recent signage projects, allowing visitors to easily browse work by type and gain confidence in the company’s capabilities.
SEO Optimization:
The new site structure includes on-page SEO enhancements such as keyword optimization, metadata improvements, and strategic page organization to improve local and regional search visibility.
Clear Calls to Action:
Strategically placed contact prompts and inquiry forms guide visitors toward starting a conversation, increasing engagement and supporting lead generation.
Results and Impact
The redesigned platform positions Bartlett Signs for continued growth:
Elevated Brand Presence:
A modern website that aligns with the quality and professionalism of their signage work.
Improved Local Visibility:
Enhanced SEO structure supports stronger performance in local and organic search results.
Enhanced User Experience:
Mobile-friendly design and intuitive navigation improve usability for both desktop and mobile visitors.
Stronger Lead Generation:
Clear calls to action and simplified contact pathways encourage more customer inquiries.