Success Stories
Countertop Solutions
Business overview
Countertop Solutions specializes in the fabrication and installation of high-quality kitchen and bathroom countertops made from natural stone materials, like granite, quartz and marble. Established in 2001, the company serves homeowners throughout Erie, Jamestown, and Meadville. Its knowledgeable team guides clients through every step of the process, from material selection and templating to fabrication, delivery, and installation.
The Challenge
Countertop Solutions came to Werkbot dissatisfied with its existing website and web vendor, feeling that the site no longer reflected the quality of the company or supported its business objectives. The website lacked a modern, contemporary design and failed to present a cohesive brand image, making it difficult for visitors to clearly understand the company’s strengths and offerings. As a result, the site did not effectively communicate the value the company provides to its clients.
The Solution
We developed a new website with a contemporary aesthetic that accurately reflects Countertop Solutions’ brand and clearly communicates its value to both customers and dealers. Our focus was creating a mobile-friendly, search-optimized, and ADA-compliant website, ensuring the new digital presence would be accessible and aligned with modern best practices.
Results and Impact
- A well-organized, visually unified website that enhances usability, strengthens brand perception, and helps increase leads and sales.
- An increase of 88% in visits to its homepage by active users.
- A 63% increase in organic search traffic.