Resource Library
When it comes to search ranking, not every marketing initiative is meant to position businesses at the top of national search results. Sometimes it’s about competing on a local level.
Google’s algorithms are an extensive system used to retrieve data from its index and deliver the most relevant results for a query. Over the years, Google has made thousands of updates to its algorithms, most small, but also some notable changes once or so per year.
Although last year was one we’d rather forget, this year we are expecting an uptick for most businesses. Many of our new leads and current client requests have similar fundamentals.
Digital marketing for manufacturers hasn't changed a ton over the past few years, but it's possible that you are neglecting some of the important aspects that can help you increase your bottom line. Has the phone started ringing less than it used to? Are the forms on your website not getting filled out as regularly as you’d like? Are the quality of the leads you’re getting not up to par?
In D&D using “common,” you are able to communicate many scenarios between the different races of characters. At Werkbot, we use this type of language to translate the increticies of development, and code base, or project management to that of a person unfamiliar with that world.
Marketing is essential for building your brand, but it can take a lot of time. How do you effectively grow your business while also operating it? Brian Amick, creative director at Werkbot Studios, believes that using a “marketing stack” can help you visualize marketing strategy, better understand tools, and pick the best tools to help you fill your pipeline.
To help you choose the right strategy for your business or organization, Werkbot explores the current economic landscape of the United States, how businesses have survived previous recessions, and why cutting costs on marketing could ultimately do more harm than good.
If you’re curious about content strategy, why it’s essential to your brand, and where you can turn if you need a helping hand, then this piece is worth a read.
Stock photography can be the white rice of website design. Yes, it fills the void and is often inexpensive, but it severely lacks in flavor.
Find out why digital newsletters are such a smart choice by learning about the prevalence of email, the measurability of this medium, and why it’s critical in a mobile-first world.